Tyson’s Marketing Move Essay Example for Free

Tyson’s Marketing Move Essay An article in the Australian (31 January 2007) entitled â€Å"Ethanol boom fuels food prices: Tyson† talks about the Tyson’s view on boosting ethanol production. Tyson, the leading producer of meat and poultry products calls the attention of the US government as to the increasing cost of corn feeds due to booming production of ethanol. This article illustrates how an issue can affect the marketing activities of companies. The marketing plans of a company are affected by a dynamic marketing environment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The marketing environment of a company is composed of several forces. This includes competitive, economic, political, legal and regulatory, technological and socio-cultural forces (Pride Ferrell, 2006, p.8). These forces affect both the customers and the marketing mix of the company. Marketing mix is referred to as elements of marketing that will satisfy the customers. These elements are product, distribution, price and promotion. Product refers to a good, a service or an idea. Distribution deals with making the product conveniently available to the customers. The price variable relates to decisions and actions that will lead to determining product prices. Promotion refers to activities of the company that will inform customers about the organization and its products(Pride Ferrell, 2006, pp.6-7). A marketer mixes these elements and determines the right combination that will result to what customers would need and want. The Tyson-Ethanol article shows how the company used the booming ethanol issue as a marketing tool. The company president and chief executive gave the company’s stand on the food-vs-fuel debate by recognizing the effect of ethanol produced from corn crops to the global prices of food. By doing so, it is somehow promoting that Tyson wants its products to be affordable to the customers but because of this issue, prices may increase. This illustrates how economic and technological forces of the marketing environment can affect the element of pricing and promotion in the marketing mix.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Pride and Ferrell (2006) the effect of the forces of the marketing environment on both the company and the customer can be dramatic and unpredictable. It can either be a problem for the marketers or a great opportunity to generate new products or new ways of getting the customer’s attention. Companies who are alert to changes in the marketing environment can capitalize on these issues. Marketers can readily adapt to these changes and use them as opportunities that will be beneficial to the company. As Borden (1984, p.9) said â€Å"the skillful marketer is one who is a perceptive and practical psychologist and sociologist, who has keen insight into individual and group behavior, who can foresee changes in behavior that develop in a dynamic world, who has creative ability for building well-knot programs because he has the capacity to visualize the probable response of consumers, trade and competitors to his moves.† The marketing team of Tyson, through this article, shows that they are aware of an issue that they foresee would affect their business. That then shows how they adapt and plan accordingly their next move. References: BORDEN, N H. 1984. The Concept of Marketing Mix. Journal of Advertising Research, vol. 2, p. 9. CAMERON, D. Ethanol boom fuels food prices: Tyson. 2007. The Australian, 31 January. PRIDE, W M, and O C. FERRELL. 2006. Foundations of Marketing. Boston: Houghton Mifflin College Division

Homosexual Undertones in the Movie, Bride of Frankenstein :: Movie Film Essays

Homosexual Undertones in the Movie, Bride of Frankenstein James Whale recreates the original horror of Frankenstein with his sequel Bride of Frankenstein, in which Henry Frankenstein once again tries to play God with the addition of an Eve to his already thriving Adam. "Henry Frankenstein...may attempt to reverse the Original Sin and re-enter the community by acquiescing to the horror clichà © that 'there are things we are not meant to know'--except that his initial hubristic motive was not just to figure out eternity but to create life without the help of any Eve (he wants to 'be as God' in a double sense), and when in the sequel he manages to get married it is a sure bet that some Dr. Praetorius will 'force' him into an all-male effort to create a bride for the monster" (Kawin 683). Unfortunately, the creation of Eve does not necessarily mean that her heart will belong to Adam. When the female monster first lays eyes on Monster, she lets out a blood-curdling scream. Thus, showing that love cannot be created, just like a person should not be created out of the dead. The only successful loving relationship of the film is between Monster and the blind hermit, which is viewed as a satire against heterosexual family values by critics. It is a satire because the heterosexual relationships in the film fail. For example, the relationship between Henry Frankenstein and his bride is doomed because of the kidnapping and blackmailing, which is destined to ruin even the most solid relationship. Also, the relationship between the male and female monsters is not meant to be because the female monster will not stop screaming, thus making Monster set fire to the laboratory causing their deaths. Thus, the only relationship that thrives is between the two loners. The relationship only thrives until society discovers them and deems their friendship unnerving, which parallels the way in which society viewed, and in some ways still views,

Dover Beach

George 1 Joshua George Instructor Sarah Poffenroth EN 115 23 October 2012 Essay Two: The theme of ‘Illusion versus Reality’ in Matthew Arnold’s ‘Dover Beach’ ‘Dover Beach’ is a poem by the English poet Matthew Arnold. The locale of the poem is the English ferry port of Dover Kent, facing Calais, France. This was the place where Matthew Arnold honeymooned in 1851 (Wikipedia Contributors).In Matthew Arnold’s ‘Dover Beach’, the speaker draws visual imagery to show that what is generally perceived is false and hence an illusion, and he contrasts it using aural imagery to show what is truly real, the bitter reality of losing faith in one’s tradition, culture, and religion. The poem is unevenly divided into four stanzas. The first stanza has fourteen lines, whereas the second, third, and fourth have six, eight, and nine lines, respectively. Ruth Pitman calls this poem a series of incomplete sonnets (109).The poem has no particular rhyme scheme except for stanza four which follows the rhyme scheme- abbacddcc. The events described in the poem allude to the Victorian Era (1837-1901) (Wikipedia Contributors), which was a time of industrialization and introduction of scientific theories and ideas such as the Theory of Evolution which questioned major principles of Christianity. Some critics say that the speaker in the poem is Matthew Arnold himself because the location where the events in the poem take place isGeorge 2 Dover beach, where Arnold went for honeymoon with his wife. The poem is thought to be composed in 1851 and that is the year when Arnold honeymooned (Wikipedia Contributors). The speaker paints visual imagery of the scene in lines 1-8. Words such as ‘calm’ and ‘tranquil’ create an image of stability whereas words such as ‘glimmering’ and ‘vast’ describe the visual beauty of the scene. The first stanza also uses words like ‘roarâ €™ and ‘tremulous cadence’ to draw an aural image of the scene.Notice the contrast Arnold draws by using visual and aural imagery; the former expresses illusion (calm, beautiful, tranquil, etc. ) and the latter expresses reality (tremulous cadence) which induces sadness. The beginning of the first stanza describes the beauty of ‘Dover beach’. Midway through the stanza, the speaker invites his love (mentioned in stanza four) to ‘come to the window’ (line 6) and listen to the grating roar of the pebbles. By saying ‘come to the window’ the speaker wants his love to see things from his perspective.Alternatively, it could also mean looking at things closely as implied by lines seven and eight where the speaker mentions that ‘only, from the long line of spray where the sea meets the moon-blanched land’ (the shore) can you hear the ‘grating roar of pebbles’. The sound made by the pebbles when it is drawn and flung by waves, creates a note of sadness in the speaker’s heart. The first stanza shows the incompatibility between what is perceived and what is truly real. The material things of the world are in a way an illusion created by the world but the truth can be only known when we closely inspect everything.By introducing Sophocles (Greek playwright) in the second stanza, the speaker wants to emphasize the fact that he is not the only one to experience sadness induces by the sound of pebbles tossed about by the waves which ‘brought into his (Sophocles’) mind the turbid ebb and George 3 flow of human misery’ (lines 17-18). The speaker feels the same. This poem was written in the Victorian Era. It was a time of industrialization, economic prosperity and introduction of scientific ideas such as ‘Darwin’s Evolution Theory’ which made people question tradition, culture, and religion.People lost all their faith; though on the outside they seemed calm, happy and in control, the speaker feels that deep down inside they all experienced sadness due to their lack of faith (stanza 3). In the third stanza, the speaker talks about faith. The speaker feels that people used to be full of faith but due to the modern age and its ideas, people have lost their faith in tradition, culture, and religion. The speaker illustrates this by using the image of clothes. When people had faith in religion, the world used to be clothed (Lay like the folds of a bright girdle furled).Once they lost their faith, they were stripped of these clothes like ‘naked shingles of the earth’. Thus, the third stanza brings out the bitter reality of that time. Depressed by the condition of humans the speaker turns to his lover and wants them to be true to one another. Stanza four brings back the illusion presented in stanza one. The speaker says, â€Å"For the world, which seems to lie before us like a land of dreams, so various, so beautiful, so new , hath really neither joy, nor love, nor light, nor certitude, nor peace, nor help for pain† (lines 30-34).Here the word ‘seems’ implies that the world isn’t what it is normally perceived (it is an illusion) as (land of dreams, beautiful etc. ) but it has bitter reality attached to it. This melancholy awareness of the poet is put perfectly by Rodney Delasanta; he wrote, â€Å"The theme of the poem (the poet’s melancholy awareness of the terrible incompatibility between illusion and reality) is supported by the use of visual imagery to express illusion and auditory imagery to express reality† (1). George 4 H.Wayne Schow points out an interesting thing; the phraseology of the poem is similar to Romans 8:38-39, where Paul writes: For I am persuaded, that neither death, nor life, nor angels, nor principalities, nor powers, nor things present, nor things to come, nor height, nor depth, nor any other creature, shall be able to separate us from the l ove of God. This shows that Arnold knew the Bible well. He could have used it deliberately to contrast the piece of scripture from Romans to emphasize the current state of humankind (27).Arnold’s â€Å"Dover Beach† uses imagery, symbolism, and other poetic devices to reveal the theme of illusion versus reality. Throughout the poem we can see the speaker’s struggle which is well supported by the inconsistent rhythm and meter. The speaker beautifully describes it by using visual imagery to express illusions and aural imagery to express harsh reality. The speaker expresses his desire to have faith and be honest with his love but towards the end of the poem slides back to pessimism due to the realization of the reality. George 5 Works Cited Wikipedia contributors. â€Å"Victorian era.   Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 23 Oct. 2012. Web. 23 Oct. 2012. Wikipedia contributors. â€Å"Dover Beach. †Ã‚  Wikipedia, The Free Enc yclopedia. Wikipedia, The Free Encyclopedia, 17 Sep. 2012. Web. 23 Oct. 2012. Pitman, Ruth. â€Å"On Dover Beach. † Essays in Criticism. XXIII (1973): 109-136. Web. 23 Oct. 2012. Schow, H. Wayne. â€Å"Arnold’s Dover Beach. † The Explicator. (1998): 26-27. Web. 23 Oct. 2012. Delasanta, Rodney. Explicator. XVIII (1959): 1. Web. 23 Oct. 2012. Fain, John T. â€Å"Arnold’s Dover Beach. † (2002): 40-42. Web. 23 Oct. 2012.

Social Issues and Its Impact of Criminal Justice - Free Essay Example

Sample details Pages: 2 Words: 735 Downloads: 5 Date added: 2019/02/20 Category Society Essay Level High school Tags: Criminal Justice Essay Did you like this example? Criminal justice practitioners are essential in our country, they work together to maintain order. Criminal Justice Personnel are impacted daily by social issues across the United States. Three social issues that will be discussed are gangs, drug-alcohol abuse, and overcrowded prisons. This essay will inform you on how these three social issues contribute to one another and how they impact the criminal justice system. Gangs across the US are the culprits for so much criminal activity, for example drugs, gun trafficking, prostitution, human trafficking, fraud, and murders (Gangs. 2016, May 03). According to the federal bureau of investigation there are 33,000 active gangs in the United States, these numbers include motorcycle gangs, street gangs and prison gangs (Gangs.2016, May 03). Criminal justice practitioners must be on constant vigilance for any gang activity within their communities, as gangs can have a very negative impact on them. Some negative effects gangs can have been; decreasing home values, mental effects on children of gang members, and lastly deaths of innocent bystanders. Unfortunately, juveniles are easy targets for gang members, neglected or abused teenagers form a lot of these gangs; fast money, enjoyment, friends, and respect are also reasons why people join (Gang Prevention: An Overview of Research and Programs. n.d.). Criminal justice practitioners have programs in place to help school aged children, an example of this is, the gang resistance education and training program or (GREAT). In this program Law enforcement personal teach children how to avoid being involved with gang activity, this is one-way criminal justice practitioners are also involved (Smith, M., JH Bloomberg School of Public Health. 2009, August 27). Programs like this can have a positive impact on criminal justice professionals because they feel good about helping children make better decisions for a better future. Don’t waste time! Our writers will create an original "Social Issues and Its Impact of Criminal Justice" essay for you Create order Drug and alcohol abuse are responsible for 80% of illegal acts that eventually lead to incarceration in the United States. (Wilcox, S. n.d.). Criminal justice personal deal with the negative effects that substance abuse usually causes for example dui’s, domestic violence, drug offenses, public intoxication, disorderly conduct, and sexual assault (Wilcox, S. n.d.). All these examples will need criminal justice personal, from law enforcement, mental health, crime scene investigators, lawyers, and probation officer’s but these are just a few of the professionals involved. A lot of time people dealing with drug or alcohol abuse are not sent to prison and are put on community supervision where they receive some type of rehab services. Probation officers oversee monitoring and making sure offenders stay out of trouble. Dealing with people under the influence can impact criminal Justice personal in negative ways, police can encounter bodily fluids like being spit on or even ha ve to use hand to hand combat as well as lethal force. These can impact law enforcement both mentally and physically. Brutal inmate on staff assaults have occurred in many prisons across the United States. According to Joe Davidson with the Washington Post there has been more than 350 savage assaults on staff from 2008 to 2009 (Davidson, J. 2012, October 15). Overcrowding is starting to be of bigger concern since it can have a high ratio of inmates to correctional officers. Let’s not forget to mention the mental affects that we so much hear about on documentaries, all of these can lead to prisoners hurting themselves, other inmates, and personal working inside the facilities. Relapse in prisons is also common, prisoners will finish their term and once again end up behind bars, causing this overcrowding issue. There are programs in prisons that are implemented so that inmates can try and turn their lives around. Criminal justice personal put their lives on the line everyday inside of prisons some either because they are security or because they might be giving a class to inmates. When dealing with criminals everyone around is a target, some inmates have life sentencing which to them means they don’t have anything to lose. To conclude criminal justice personal are impacted both physical and mentally. They sacrifice a whole lot so that our country can be safer. While some people think of criminal justice personal as bad those are the same people calling them for help. Crime impacts criminal justice professionals every day and it’s not new news. What is impressive is that people know how it can impact them both physically and mentally but still want to be a part of the criminal justice personnel and make a difference.

Racism Is Still Alive Today - 1238 Words

Avery Matney Mr. Berkoben English IV 13 November 2015 Racism in Oklahoma Everyone is different. No matter what you look like, where you came from, or how you grew up. Race does not define a person. Racism issues have appeared throughout many different generations. In Oklahoma, there are factors of events proving that racism is still alive today. Racism is any negative thought or action toward members of a racial minority or any manifestation of racial inequality. There are different types of racism: Individual racism, Institutional racism, and Cultural racism. This essay will analyze racism and certain component parts: causes, effects, prevention. There are various examples of causes coming from racism. Fraternity members at the University of Oklahoma learned a racist chant which was caught on camera and posted online. It was not something that was a part of the tradition. â€Å"Do I think these young men are racist in their heart? Do I think they’re proud of what they did? No.† said Boren. (Bidwell). 25 students have r eceived discipline from this video coming out. Also kids from school districts have experienced racist remarks and bullying. Kids are getting bullied for all types of reasons and racism is one of them. People think that remarks about your cultural or ethnicity are not a huge problem. Racist slurs can sometimes be taken lightly. Two stories were shared from students who attended schools in the Oklahoma area. â€Å"Holemant said for 2 years she has triedShow MoreRelatedRacism : Still Alive Today1514 Words   |  7 Pages Racism: Still Alive Today If one were to drive down any random road in South Carolina today, they might spot a Confederate Flag hanging proudly from a building or a house or even a national monument. 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Discrtimination in the Workplace - 1182 Words

Discrimination in the Workplace Introduction Discrimination, prejudice, ethnocentricity and diversity are the challenges of a cohesive workplace environment. For this project I will discuss the need for a culturally diverse environment in the nursing profession, and the plight of Latina woman and her challenges in succeeding in a predominantly Anglo male held role. Learning about different types of discrimination and prejudice will allow us to become culturally sensitive and provide us with the ability to recognize and prevent discrimination from occurring. Scenario I have been placed to review the promotion policy of a particular company. Maria is a native born American citizen with Latino ancestry. Maria has a graduate degree and has invested many years with her company and position. 10 years with the company and 7 in her current role. Maria has been passed up for a promotion for an Anglo male named Alex and with less time in the company. He is considered an â€Å"up and comer†. The main acknowledged reason given to Maria for her denial of a promotion was her accent. The company stated that clients would have trouble understanding it. The company also stated that she has a loud and aggressive approach to coworkers and supervisors, and in addition she has had some problems with attendance. Maria is also the only woman of color in her department and that her lower evaluations reflect a built-in bias on the part of her white male supervisors. What is Discrimination? Work related

My Favorite and Least Favorite Building Essay Example For Students

My Favorite and Least Favorite Building Essay My personal interests and professional work of scope in architecture have been about how to better create landmark building for cities. The basic characteristic of landmark is that people can use the simplest form and a minimum of strokes to evoke the memory for it. Just like the Pyramids of Egypt, Opera House of Sydney, Temple of Heaven in Beijing, Empire State of New York, and many other famous landmarks in the world, they become a symbol and business card of the city. In this essay, I will discuss my most and least liked landmark office buildings in London, UK and Shenyang, China. By compare and contrast their individual relationship to the local culture and building environment, we can better understand the reasons behind their success and failure. Most Like: 62 Buckingham Gate, SW1, London, UK 62 Buckingham Gate, completed in 2013, is a mixed-use development providing 260,000 sq ft of office space as well as retail and leisure units. The neighborhood is full of government offices that were built in the 1960s and 1970s, many of which are going to be replaced by new development in the next decade. The overall geometry of the building is quite bold, yet still respecting the existing street frontage of adjacent buildings. The building faà §ade is made of different folding planes, reflecting the changing surroundings in a harmonious way. Unlike traditional office buildings with regular 90-degree lines and traditional divisions, the tilting planes of the faà §ade create a more intimate and unique scale. At different time depending weather of the day, the various reflections also add a touch of elegance to the building. The gesture is strong, but not overwhelming; the reflecting planes are complex looking, yet still sensitive to the historic architecture of Victoria. Giving the complex outer shell, the structure of the building is extremely challenging, resulting efficient floor plans and spatial arrangements. On the lower level, inward-tilting planes brings life to the street by creating bays for outdoor restaurant seating. On the upper floors, sustainable design features are spread-out in all floors including a green roof, landscaped terraces and an energy-efficient building envelope. Least Liked: Fang Yuan Building, Shenyang, China Different from the challenges London is facing in new urban development, city of Shenyang in China is experiencing a different level of â€Å"transformation† which combines eastern and western culture in a controversial way. Fang Yuan Building, completed in 2001, is a 24-storey office building with a total floor area of 52,000 sq ft. The building is located at Financial Trade Zone in Shenyang, the largest city in Northeast China with a population of 5. 3 million. The idea behind the building design is from the traditional Chinese coin shape with square cut out, representing the hope that money will be rolling and businesses will be smooth. In the 2000 World Architecture Design Exhibition in Venice, Fang Yuan building become the only Asian winner while getting praises like â€Å"the world’s most innovative and revolutionary architecture†. However in 2012, it was rated as the top ten world’s more ugly buildings by CNN’s life travel website. The fusion of eastern and western architectural style is undeniably not a perfect marriage, instead causing more â€Å"confusion†. This overly figurative design uses the most straightforward way to join prototype of Chinese traditional entities with modern building materials. There is no smooth connection between the glass windows and solid concrete base. Not only the building has little respect to surrounding buildings’ design and street frontage, the gesture is forceful rather than effortless. In addition, the coin shaped massing required a lot of structural engineering, however at the end did not create an interesting interior experience for the users. Different area and shape of floors makes the office space inefficient and hard to layout. In modern Chinese thinking, money is considered a vulgar element. .ub5f424bad2a406120388404351e8a17b , .ub5f424bad2a406120388404351e8a17b .postImageUrl , .ub5f424bad2a406120388404351e8a17b .centered-text-area { min-height: 80px; position: relative; } .ub5f424bad2a406120388404351e8a17b , .ub5f424bad2a406120388404351e8a17b:hover , .ub5f424bad2a406120388404351e8a17b:visited , .ub5f424bad2a406120388404351e8a17b:active { border:0!important; } .ub5f424bad2a406120388404351e8a17b .clearfix:after { content: ""; display: table; clear: both; } .ub5f424bad2a406120388404351e8a17b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub5f424bad2a406120388404351e8a17b:active , .ub5f424bad2a406120388404351e8a17b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub5f424bad2a406120388404351e8a17b .centered-text-area { width: 100%; position: relative ; } .ub5f424bad2a406120388404351e8a17b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub5f424bad2a406120388404351e8a17b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub5f424bad2a406120388404351e8a17b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub5f424bad2a406120388404351e8a17b:hover .ctaButton { background-color: #34495E!important; } .ub5f424bad2a406120388404351e8a17b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub5f424bad2a406120388404351e8a17b .ub5f424bad2a406120388404351e8a17b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub5f424bad2a406120388404351e8a17b:after { content: ""; display: block; clear: both; } READ: Urban Design Through the Work of Donovan Hill's Architect EssayThe fact that this building exposes the desire to make money in such bold way also ruins the expressive beauty of the structure. It would be much better if the designer took his initial approach in an abstract way. For now, the building is more of an absurd attachment to the city than a successful landmark. In conclusion, a good landmark building should not only reflect the advantages of the geographical area, the building itself should also be outstanding, unique and effortless. During the design process, culture backgrounds and traditional symbols are good to taken into consideration as inspiration. The actual design approach should be natural and abstract, emphasizing on the architectural feature other than specific shapes or figure. Under the current level of urban development, landmark building represents not only the building itself, but also a lifestyle and a new trend of spatial experience. The success behind each landmark building is never just the architectural design itself. It is the combined aspects of environmental, culture, sustainability that work together to create a local or even world classic.