Marketing Communications Plan Essay Example | Topics and Well Written Essays - 2500 words - 2

Marketing Communications Plan - Essay Example According to Sheth & Kellstadt (1992), a normative model of service quality improvement is built on the concept of continuous improvement. The company that I have been working in has been using this kind of approach to address its issues of quality improvement. This is because the key objective of the company is to achieve sustained improvements in its services delivery. Therefore, throughout my career, I have had an opportunity to experience a situation in which this model was applied. Moreover, I have been able to experience some of the benefits of this kind of a model when used to improve service quality as well as some of its shortfalls. This benefits and shorts could form a very good basis for my evaluation in this paper.  Normative model of service improvement is divided into stages. The stages include management commitment, employee commitment and participation, employee education and training, communication, assessment and modification, outcomes and targets, and integration (Hernon & Whitman, 2001). These stages are interconnected in an intertwined manner. This means that a stage does not necessarily resAfter intensive market analysis, it has been found that following locations are the most lucrative prospect for Premier Inn:†¢ Manchester (Piccadilly)†¢ Birmingham (City Centre-New Street)†¢ Edinburg (Central)†¢ London (Kensington)These four locations are among the top tourist spots in the country currently and generate significant revenue from tourism activities.